Experimental Fashion Label
What is ApbahEc?
ApbahEc is an experimental fashion label exploring futuristic silhouettes, functional structures,
and narrative-driven design.
We see clothing not as decoration, but as presence — a physical extension of identity, emotion, and personal stance.
Limited production. Scarcity is intentional — it preserves integrity.
What does the name “ApbahEc” mean?
ApbahEc is not a literal word. It represents a constructed system — a language formed from myth, technology,
and future imagination. Its meaning is intentionally open and shaped through the work itself.
The name is rooted in the number 19, derived from Mongolian numerical language. For the founder, 19 is deeply symbolic:
with Chinese, Mongolian, and Russian heritage, he moved to Canada alone at 15 to pursue his education.
At 18, in 2019, he opened his first independent physical store in Canada. Shortly after, the global pandemic arrived —
forcing everything to stop and begin again.
For ApbahEc, 19 represents disruption, collapse, and rebirth — the end of one beginning, and the beginning of something new.
Core philosophy
ApbahEc does not chase seasonal hype. Each piece exists as part of a larger system, not a temporary moment.
Who is ApbahEc for?
ApbahEc is for individuals who see clothing as an extension of identity, not a costume.
- Strong and intentional silhouettes
- Functional and modular details
- Narrative depth
- Cultural hybridity
If you are looking for fast fashion or trend-driven pieces, ApbahEc may not be for you.
Why do you frequently host giveaways on Instagram?
Giveaways are, first of all, a marketing method. At the same time, we understand that some people genuinely love our work
but may not yet be able to afford it. We’ve been there ourselves — knowing what it feels like to want something deeply
but not be able to have it immediately.
Giveaways create opportunity. Our audience helps us share the work, and we offer something real in return.
It’s a mutual exchange — not charity, and not obligation.
What makes ApbahEc different?
On a personal level, ApbahEc is like my child. I care for it, grow with it, and experience every emotional shift along the journey.
On a broader level, ApbahEc represents a way of living — an attitude.
Our long-term vision is to build a community-driven platform, where clothing becomes a medium to express emotion, belief,
and personal stance. Every wearer is not just a customer, but a participant.
Where is ApbahEc based?
ApbahEc operates internationally, with roots in Canada and active collaborations across Asia, Europe, and North America. The brand is global by design.
What can customers expect in the future?
- Modular and functional garments
- Narrative-based collections
- Experimental accessories
- Cross-disciplinary projects
We are building a world, not just releasing products.
Materials & wearability
We actively use eco-conscious and vegan materials where possible, including vegan leather and functional synthetic fabrics.
Sustainability also means producing less, designing longer-lasting garments, and avoiding disposable fashion cycles.
Every piece is designed to be worn. Some pieces are designed to challenge comfort zones.
ApbahEc does not separate concept from function — they coexist.
Social responsibility
From the beginning, I set a personal rule: 20% of annual profit will be allocated to social causes. Last year, we donated food and essential supplies to food banks. This year, our focus is on left-behind children. Growth should not only benefit the brand — it should extend outward.
The ApbahEc Universe
ApbahEc operates within a Main Universe supported by multiple Parallel Worlds. These worlds are fictional, but each reflects real psychological, emotional, or social conditions. They are not escapism — they are mirrors.
Main Universe
The Main Universe represents everyday reality viewed through ApbahEc’s design language. It focuses on structure, restraint, and presence — elevating daily wear through clarity rather than spectacle. This universe forms the foundation of the brand.
Alien Other World (Darkstar)
This world explores conflict, power, and the desire for peace. A legendary warrior shaped by endless war struggles between destruction and sanctuary. It reflects the human tension between strength and compassion. The designs feel resilient, dynamic, and protective — armor-like yet mobile.
Extraterrestrial Realm
This world examines war, control, and survival. The protagonist appears powerful, yet is merely a pawn within a larger system. His ultimate pursuit is not domination, but peace. Horn-like structures represent survival through sharpness, while detachable elements symbolize learned control over aggression.
Future City
Set in a technologically advanced metropolis, this world explores inequality and access. Advanced healing and enhancement exist — but only for the privileged. The protagonist navigates underground systems and dangerous choices to challenge fate and restore family. The designs reflect engineered survival: modular, technical, and adaptive.
Origin of the Wind-Eye Dragon
This world explores origin, rejection, and self-awakening. Born without inherited power in a rigid hierarchy, the protagonist earns strength through discipline and clarity. The designs express balance — strength without arrogance, movement without chaos.
Timeless Watcher
This world explores time, regret, and emotional obsession. Individuals attempt to manipulate time to fix loss and longing. Each altered timeline reveals new forms of pain. The designs feel layered and tense, reflecting overlapping timelines and unresolved choices.
Why do models of different ethnicities wear the same outfits?
ApbahEc views identity as layered, not defined by race. The same garment worn by different bodies expresses different presence. The design remains constant; the embodiment changes. This reflects our belief in a shared future world — not fragmented by borders.
Inspiration
ApbahEc draws inspiration from anime, cinema, games, and speculative fiction. However, we do not replicate references. We extract structure, atmosphere, and narrative logic — then rebuild them into original forms.